How to Rank Your Shopify Site: A Guide to Shopify SEO

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Why do entrepreneurs choose Shopify to open their online store? The builder is simple and convenient, provides many customizable themes, can be easily integrated with social networks and digital marketing services, and includes many built-in tools. As a result of all the settings and minor work of the designer, business owners receive a fully working site, ready to accept hundreds of orders and sell thousands of products.

But not many of them know from the very beginning that websites created on Shopify need search engine optimization. Like any other web resource, eCommerce websites require careful configuration and error correction. For many beginners, Shopify settings for search engines can cause some difficulties. To avoid this, we offer a comprehensive guide on how to optimize a Shopify store.

Why Shopify Needs SEO
It is not enough to create a website that just works. Any web resource should be optimized for search engines for important reasons:

Increase organic traffic. This indicator plays a decisive role in the development of the site. Search engines are the most accessible and preferred traffic channel. Every day, millions of people search for goods and services using Google, Bing, Yandex, and other search engines. Although you will need to invest in SEO of the site at the very beginning, later you will not need to pay much for attracting organic users (unlike online advertising).
Providing an image of a trusted expert. When users come to your site to get some information, they begin to recognize you as a true expert in the industry. Another important characteristic of online authority is your link profile, which identifies the online store as safe and trustworthy.
Long-term results. The effects of proper optimization accumulate for months and even years to come. A properly optimized online store will bring in customers without spending money on advertising.
Improving user experience. Page loading speed, site on page seo service security, proper page titles and descriptions, beautiful images, comprehensive content – ​​these are just some of the major SEO issues for Shopify (which apply to any website on the Internet, really) that need to be addressed to make your online store attractive and convenient for customers.
Now you understand why every website needs optimization. Let's look at how to optimize a Shopify store and what you need to do it.



Does Shopify have SEO tools?
shopify seo help

The idea of ​​creating a website using a ready-made theme can be very tempting. You don’t need a full staff of web developers and designers – one or two specialists can be enough to support your store. Even if you are not a qualified developer, intermediate knowledge of CSS and HTML will give you freedom in customization.

Unfortunately, not every website builder provides a full set of SEO tools or a flexible structure for the site. Guess what? This does not apply to the subject of our article, otherwise we would not know what to write about!

How to edit SEO parameters in Shopify is only a matter of time and experience. With the exception of some points that we will talk about later, the platform is absolutely optimized for SEO, providing customers with a full set of tools. But before you start implementing this in practice, make sure you are well prepared.

Get Ready to Start Optimizing Your Shopify Store
Our Shopify Google optimization tips won't be effective until you follow these simple steps:

Make sure you have a security certificate. Although the platform provides customers with an SSL certificate, double check this before proceeding.
Buy a paid plan. Free Shopify sites are blocked from being indexed by Google, so you'll have to pay to use the service. Luckily, the pricing is affordable for any business.
Connect your site to Google Analytics and Search Console. These two tools are indispensable in online marketing. Analytics gives you complete data on visitors, channels, paid campaigns, audience, etc. GSC provides information on the keywords you rank for, clicks, impressions, and much more.
Verify your sitemap in GSC. This file is automatically generated for your Shopify site, just make sure it's submitted to Google Search Console.
Adapt your website for mobile devices. The trend of online shopping via smartphones will continue in the next few years and will only grow. Do not ignore this factor, because in 2023 it will be one of the main ones for ranking online stores in Google.
Now you're ready. It's time to start working your optimization magic to get your Shopify store ranking!

How to Optimize Your Shopify Store: 10 Steps
1. Develop a logical site structure that is focused on search queries
The structure of the site is a priority, no matter which platform you choose. Design innovations and catchy animations will not add SEO points to your site, but the structure makes the biggest contribution at the very beginning.

The first step is to collect the semantic core. By processing thousands of search queries in your niche, you get a complete picture of user search. After you have collected all possible keywords, you need to cluster them into logical groups. These groups will allow you to form the structure of the site and determine potential categories and subcategories of the online store catalog.

structure for shopify website

Choose the most relevant search queries to optimize your pages, but don't forget about the frequency/competition ratio, because it will be much more difficult to get to the TOP for highly competitive queries.

2. Optimize your pages' meta tags
Title tags, meta descriptions and keywords exist for a reason. They must be filled in anyway, and what's more, they must be unique on each page of your store. Due to the duplication of titles and descriptions, different pages look the same to search engines, so it will determine which page to rank and which not, which is a complete disaster for online stores.