Mobile first along with the greater

pustujoydi@gufu

The iab spain study indicates as we noted previously that of the sample has an online store. However there is some data that shows a way forward – offer online purchase and return in store – facilitate online purchasing and in store pickup – allows you to see the availability of a product in the store – provide online reservation and purchase in store one of the best examples is zara. It arrived late to online sales september in spain but today it is present in countries and plans to open online stores in hong kong taiwan and macau this year.

A in which the parent company inditex expects to invoice more than million from its online business . In fact almost of online sales are already made through mobile devices. In social networks it is not far behind either. He has more than followers on twitter Digital Marketing Service almost million on facebook after mark zuckerberg's company carried out a network wide cleanup of fake accounts and . Million on instagram.  functionality of the website adaptation to mobile has emerged as the main concern for brands. According to the report "The information society in spain" corresponding to it is estimated that some . Million spaniards regularly access the internet . Million more than in . In addition four out of every five mobile phones in spain are “smartphones”.



The study indicates that of brands have a presence optimized for mobile devices in their three aspects . Of brands have a native mobile application have a site optimized for mobile phones and of websites are responsive that is they adapt to the device from which the user accesses. Native applications for m commerce allow iab spain points out to create a closer and more attractive relationship with the client. Aspects such as personalization localization or interaction at the point of sale are clearly enhanced by native apps. Sectors such as home fashion footwear and accessories have a greater presence of m commerce with native applications.