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This tactic has everything to do with the "real-time" nature of social media, reaching people who may not have seen your previous posts because they weren't online at the time. Result: you attract more visitors to your page! Promoting an article 4 times, on 4 days of the week and at 4 different times, with a certain distance between the dates so as not to tire the public, is an excellent tip to start structuring your publication calendar on social networks . Over time, you can test various times and frequencies, evaluating the results and adjusting your strategy to work best with your audience.

How to have evergreen content ideas? The main characteristic Croatia Phone Number List of evergreen content is that it remains current for a few years. But with so many behavioral changes and new technologies, how do we find patterns that last? Again, the first example we can give is this article you are reading. We know that more and more companies in Latin America are increasing their investments in Content Marketing. For that, they will surely need to understand and produce evergreen content. Thus, we are assured that this article will continue to be relevant and current for a long time. That same logic can be applied to the segment in which your company operates to have evergreen content ideas.



There are two main fronts of perennial content: conceptual and practical. Some examples of conceptual content titles: "What is it..." "Everything you need to know about..." "Definitive guide..." tt..." "Frequently asked questions we receive about..." "What I would have liked to know about... when I started" To produce this content, try to define the basic knowledge and concepts on the chosen topic . For example, some practical  rules change frequently , but the bases for obtaining good positioning in search results remain the same for much longer: link building, emphasis on keywords, etc. These are basic concepts that must be present in evergreen content on .