Transactional segmentation considers the analysis

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Technological segmentation has become essential; it is necessary for the marketing department to identify what type of devices the potential customers use, what systems or programs they use, and last but not least, what applications they use most frequently. Transactional segmentation considers the analysis of the interactions the customer had with the business, but also the research of the customer's behavior; following this segmentation, the company can identify a set of valuable elements, which will contribute to the development of the strategies it will put into practice. Benefits of market segmentation .


It contributes significantly to the growth and development of the business : the better a Phone Number Data business knows its target audience, such as its behavior and needs, the faster it will be able to develop, as it will adapt and implement strategies to highlight the products/services according to the market it wants to capture. Analyze and discover new directions for expansion : the research and development activity within a company is essential; most companies start their activity on a local level, and after a while, a small part of them manage to develop on a national, even international level. Without market segmentation and detailed knowledge of the customer profile, development is not possible.




It provides clarity on the business : the better the members of a company manage to know the target market they are addressing, the more strongly the company's values ​​and principles will be embedded in them, becoming more involved in the activity they carry out within it; at the same time, they will anticipate which products/services suit customers according to their profile; It helps to achieve the marketing mix : once the profile of the customer to whom each company addresses is known, it becomes obvious what improvements should be made to the products/services, what prices should be charged, what are the promotion strategies and the means by which the products/services will reach consumers. Deepen the topic: Read more about the marketing mix. Increasing notoriety and, implicitly, the brand : companies that have accurately defined customer typologies can meet their needs with products or services that solve their problems; the higher the degree of consumer satisfaction and the more their problems are solved, the more they will be satisfied and become brand ambassadors