The right strategy for opening an e-commerce

jankamoccasin

When we talk about keeping track of web advertising campaigns , we are not just referring to Google Adwords , but also to other forms of targeted communication, such as newsletters or advertising banners or simply links from other sites. In these cases, it is useful to know which users arrived on your site through one of your campaigns. If the tool for analyzing traffic on your site is Google Analytics , it is always Google that provides us with a useful tool for tracking campaigns.

This is Url Builder , whose specific functioning is perfectly expla Consumer Mobile number Database ined by Google itself at this addres Just fill in the fields requested by the form and the tool will create a custom URL to insert as a link in your campaigns, which Google Analytics will then recognize when it tracks visits to your site.Today we want to point out an important step to take on your site to be fully compliant with the European law on Cookies . Since the European Cookie Law for the protection of the privacy of internet users is in full force, to be in compliance (but it's not enough, this is just one more step), it is necessary to anonymize the IP on Google Analytics .



This means that Google's tracking service will report a user IP address truncated to the last three digits. Therefore, creating an extensive policy and inserting a notification on your site is not enough, it is also necessary to intervene on tracked cookies, as far as possible. Let's briefly see how to do it. IP anonymization on Google Analytics Google explains how to anonymize user IPs for Google Analytics on its site, so we refer you directly to the dedicated page you find here .