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To people using screen readers. How to create quality content Search intent Unfortunately, it's not enough to write good quality content. If you want Google to rank it or your audience to click on it, it also needs to be appropriate content. This is where search intent comes into play. Search intent refers to the type of content a searcher is looking for when they enter a keyword. There are four different types: Informational .

The user seeks information Costa Rica Phone Number List on a subject Commercial : The user carries out research before making a purchasing decision Transactional : The user wants to buy something Navigational : The user searches for a specific page You can find the search intent of a keyword in two ways. First, you can type the keyword into Google and see the results. Are most of the results reference articles, like blog posts? Or are there product pages? What types of SERP features are present? By studying the results, you can determine how Google interprets search intent. You can also save a little time and use our keyword intent metric.



Which is available in most tools that display keyword data. Here's where you'll find it in Keyword Magic Tool: Keyword Magic Tool – Search Intent Metric When you create content for your site, make sure it aligns with the intent behind the keywords you're targeting. Even if you write on the right topic, if you don't provide the right type of information, you'll have a much harder time ranking your page effectively. The quality of backlinks While Google's positioning factors have evolved over time, the presence and quality of backlinks remains an important element .