In the next section of this guide, you will learn

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Which makes it much more profitable than other channels.I was wrong because I didn't understand how email marketing strategies work.Email marketing strategies are about increasing the speed at which people move through your sales channels.digital marketing funnel(To refresh your memory about digital marketing funnels, check out the guide here)You use an email marketing strategy by sending each of your subscribers content that is:Relevant to their specific interests — of course, you don't want to send an email about beef sales to your vegetarian subscribers.

Suitable for the stage of the funnel they're in — for example, an email about  Belgium Mobile Number List a loyalty program will be better suited to existing customers than to new customers. Be there at the right time for them to take action — for example, you can send an email to people who added an item to their cart, but didn't see a reminder to buy in hours after abandoning the cart. EXACTLY how to do it.Email Marketing Strategy: How to Create a Highly Profitable Email Marketing Campaign email marketing strategyThe email marketing strategy that people commonly use consists of:Sending a congratulatory email coming to new customersSending newsletters every week or monthSending seasonal promotional campaignsThis is a good start.



But unfortunately, only 1% of the potential can be offered on this channel.The problem that a great email marketing strategy can solve is scale.You need to send messages that relevant and timely to each customer motivating them to move from one stage of the funnel to the next. However, when you have hundreds or thousands of customers, not everyone will have the same interests, be in the same funnel, or be ready to take the same action. That's why you need an email marketing strategy. Here's how to make it:Group your customers based on their interests, preferences, and funnel stage — this is the process of segmenting your customers.