What to keep in mind As you can see the reporting

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The This is important as analytics companies only make so much data readily available for download. If you have a small or medium app and see the data pool growing over time you may want to limit the type of data that is sent to you. Many platforms give you the option to toggle organic and nonorganic data for installs and inapp events onoff. This is a great way to ensure that the data you receive is still relevant to your KPIs and is usable. Push API Excel has its shortcomings and there will likely come a day when it just wont be good enough.


This is especially true for large apps that are inundated by data. Every aspect Europe Cell Phone Number List of app use including app sessions install circumstances and inapp activity needs to be analyzed. Fortunately there are companies that can solve this problem for you. They leverage an analytics platforms API which pushes the data from the server to the thirdparty service providers BI system in real time as an event happens. Real time can make a big difference as it gives you the ability to optimize rapidly. When youre working with large budgets every second counts.  option that is right for you is largely dependent upon the size of your app the amount of data you generate whether you have a BI system or not andultimatelyyour KPIs which are going to vary.



If youre analyzing the performance of a new app youll want to focus more of your energy on basic aggregated data. For a more established app with loads of data though you will want to focus on growing its user base as well as working to retain and monetize the full potential of app users. About Ran Avrahamy Managing a complicated relationship with mobile. Too early adopter. Loves being an entrepreneur Hates the word entrepreneur. Now Heading the marketing for AppsFlyer the leading Mobile.