The approach essentially encourages us to think

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And to make things a little more challenging, it’simportant to note that content can take many forms, from video to social,emails, web content, blogs, e-books, videos, whitepapers…the list goes on. Youalso have to have a firm grasp of social media marketing as content is crucialon social platforms. Useful resources: Content Calendar Template Guide toContent Ideation Data & Analytics No matter what facet of digital marketingyou go into, analytics will be central to your strategy and help you makebetter data-driven decisions for campaigns.

Monitoring and reporting via toolssuch as Google Analytics is pretty C Level Executive List straightforward, but the tricky part is howto gather and use that information to learn more about consumer behavior andapply it to solutions that boost traffic and conversions. Most businesses evensmall ones have huge amounts of data to track, and great digital marketers needto understand how to gather and use this to their advantage. Companies willalways be on the lookout for people who not only know how to readdata usingtheir marketing technical skills but to extract value from customer data toimprove future strategies. If you can show that you can do this in innovativeways that result in campaign success, you will be a valuable asset in theindustry. Bear in mind that you don’t have to stick to one platform for youranalytics, check out some alternatives to Google Analytics to see if they wouldwork better for you. Useful resources: Webinar A Beginner's Guide to GoogleAnalytics Data Visualization: Tools & Tips for Marketers Understand DesignThinking & Planning Design thinking is a term that refers to a way ofapproaching problems from a user-centred perspective.


human-centred way when solving large-scale complex problems.According to The Interaction Design Foundation, there are key phases to thisprocess: empathize, define, ideate, prototype, and test. The reason why thisworks well is that so much of it is or should be centered on the userexperience, which is key to digital marketing success. Another interestingthing about this approach is that it can be used in a non-linear way: so youmay find yourself getting to the testing phase and then coming back to themiddle phase to reconsider ideas. Designers and developers are likely to usethis type of approach, so it’s a good idea to at least have a solidunderstanding of it to pump up your marketing resume and apply it whenfeasible. Useful resources: UX & Web Design course Podcast on theImportance of UX in Marketing  video thumbnail Join for FREE to accessthis video Social Media As a marketer, it's essential to have someunderstanding of social media marketing.