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Interaction, while connecting, helps improve user experience and increase potential customer conversions. There are many tools you can use to add interactive content to your email campaigns, such as fun games, shopping options, and even social media posts. Artificial Intelligence and Machine Learning Many industries are using machine learning and artificial intelligence to automate emails and tailor messages to target audiences.  Kent Lewis, CEO of Anvil Media, said artificial intelligence will help small businesses create large email campaigns without spending huge budgets and ensure that all campaigns are run in compliance with privacy regulations such as GDPR. With AI, you can reduce the time spent on A/B and multivariate testing and personalize emails based on predicted behaviors and demographics. While the emergence of artificial intelligence may come as a shock to traditional marketers, it doesn’t have to be.




Artificial intelligence is designed to handle everyday tasks and improve them to ensure efficiency and effectiveness. Predictive analytics predicting future events is critical to your business and its sales strategy. Predictive analytics he India Car Owner Phone Number List s can help convert readers into customers and increase business ROI. Cross-channel integration Cross-channel integration means combining multiple marketing channels to create a more cohesive customer journey. To ensure a seamless experience across multiple platforms, cross-channel integration is becoming increasingly important. You can combine email marketing campaigns with social media or SMS marketing campaigns to provide a more cohesive brand identity





experience and improve marketing effectiveness. Voice Assistants and Smart Speakers Smart speakers like Echo and Google Home and voice assistants like Google and Siri have revolutionized the way people interact with devices. Using the same concept, you can use this type of technology to allow customers to interact with your email campaigns using voice. This makes it easy for potential customers to interact with your brand and become familiar with your products or services. Voice emails can increase consumer engagement and generate more leads. Technologies Shaping the Future of Email Marketing The following technologies are expected to shape the future of email marketing. Blockchain and Encrypted Email Blockchain is a digitally distributed, decentralized, public ledger on the web, making it difficult to hack the system or alter records