The advantages of a tracking

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He benefit of setting up a tracking plan The tracking plan allows you to fully customize the installation of your Analytics solution according to the structure and shape of the website. Each website is unique, with different pages, categories and URLs. Indeed, the tracking plan allows you to analyze your website in order to understand what works best. It can also be used in your marketing campaigns thanks to tags which allow retargeting.  plan Although a solution such as Google Analytics offers you tracking tips to easily stick on your pages, a real battle.

Plan is important to obtain data to which you would never have had access without this tagging wedding photo editing service plan. Indeed, the tracking plan helps you collect data concerning The products your visitors add to their cart When your potential buyer abandoned their purchase The precise ROI of an Adwords campaign, emailing or sponsorship campaign. You will be able to analyze your ads one by one and identify which one earned you the most. The precise ROI of your campaigns The performance of a backlink for your site The performance of your contact form or page.



The goal here is to ensure the profitability of your business, whether in terms of money or time. This tracking plan will remind you what you are tracking, where you are tracking it on your site and will optimize data collection. And do not forget ! A tracking plan must be updated according to the evolution of your site number of pages, new categories, etc. as well as your needs and the needs of your client. So if you haven't yet established your tracking plan or if you don't .