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Would you like to know why you still can't get good positions in the search results list, why you can't catch up with the competition? If so, it's time to perform an SEO audit of your website. An SEO audit is an analysis of a website that is performed to check whether the website is adapted to the search engine algorithm. The audit allows you to diagnose those areas that make it difficult for your website to gain better positions in the search results lists. A website audit shows you what you can improve and helps you choose the right positioning strategy.

A website audit may include on-page analysis, i.e. those elements that are on the website (page structure, its structure, content, presence of keywords), as well as off-page analysis, i.e. what is outside the website. In this case, links pointing to the website, their photo retouching characteristics and profile are analyzed. In this episode, I will analyze what is on your website, i.e. an on-page audit. Watch on YouTube! If you want to receive notifications about my new episodes on YouTube, click! subscribe-MrOptim Visibility analysis The most basic website audit should cover two areas. The first one should be a detailed visibility analysis.



That is, examining when and how your website appears in the search engine. Visibility in search results – check the keywords in response to which your website appears and the positions it occupies in the search results list. To find all the keywords, you need to use professional tools, e.g. Senuto, where for PLN net you can generate a report and check your website's online visibility for a month. If you're looking for free tools, I'm sorry, they don't exist. If you are just starting to play SEO, you can also make a list of - terms for which enter them in the search engine one by one to check where your website is located.