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Urn Leads into Customers Once you’ve got a thread going with a lead, the goal is to push them further down the funnel. You might take a cue from our first tip, and link your salespeople’s signatures to your top-performing case study. Or you could work with your CRM software to dynamically change your email signatures depending on a lead’s status. For leads that suddenly went cold, or are simply lollygagging, adding a discount offer could be just the thing that wins them over. You can even reuse the banners from your display ads. Email signatures special offers Image via WiseStamp 5. Promote Upcoming Events Does your company regularly attend trade shows? Drive traffic your way with a banner announcing your booth number that links to the event registration page.

You can also hype upcoming product launch parties, local Benin WhatsApp Number networking happy hours, webinars, and Facebook Live events. Just make sure you update your signature after the event has passed. Email signatures promote events Image via HubSpot 6. Build Trust Even if you don’t want to push your email recipients to take specific action, your email can still passively work in your favor, building trust, credibility, and brand awareness. Here are a few examples of people doing that well. Lauren Pawell doesn’t have to ask people if they want to work with her. Showing the types of publications and podcasts she’s been featured on gets people to ask her.

Email signatures trust signals brand logos Image via FitSmallBusiness Similarly, author Aaron Ross links to his book page, while noting that it’s a Amazon Bestseller. He kills two birds with one stone in this email signature, both establishing his authority in the space, while also encouraging people to buy his book. Email signatures product links Amazon affiliate links Image via Yesware If your company has won awards, your email signature is a wonderful place to show them off. It looks like branding, instead of bragging. Email signatures opportunity to display company awards and award logos in email signatures Image via Mailbird 7.