Optimizing images for the web: how to bring the visual online

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The answer is not simple, or rather: you must evaluate a series of elements that can have precise consequences on the quality and performance of your project. Optimizing images online means being able to  give something more  to your work.How does this happen? How  can you improve the photos  and graphics you add on the site or on any page? Don't worry, here's a guide that will help you make your way into the world of those who try, in any way, to optimize images for the web. Where do we start from? I would say the good relationship between SEO and usability.



Ideal weight: reduce photo sizeThis is the starting point for Special Data optimizing images for the web: you need to reduce weight. The reason is simple and concerns the need to compress page loading times. This is a good  rule to follow to improve the user experience, the user experience. But also to meet the needs of Google which has, for some time, indicated the upload speed of a page as a positioning factor. Here's what the official press release says:“Starting in July 2018, page speed will be a ranking factor for mobile searches. The Speed Update, as we’re calling it, will only affect pages that deliver the slowest experience to users and will only affect a small percentage of queries. It applies the same standard to all pages, regardless of the technology used to build the page.”Speed ​​Update, a step forward to improve the relationship between content and mobile. So, what is your job? Use light photos and graphics. In this case optimizing images for the web means  cutting the photos  to the necessary size (do you need 600 x 400 pixels?




You cut it like this) to avoid unnecessary weight and, above all, compress before uploading.So, what is the right weight for a web photo?There is no basic parameter, everything depends on needs. If you are a photographer and you need to show quality photos, the images will have a large size and an important resolution. So also a different weight compared to a photo uploaded to a blog like the one you are reading.Let's say, for convenience, that a 600×400 pixel image to be uploaded to a blog post should remain under 100 Kb, and if you optimize it well you can easily get under 50  Kb which is an excellent result . By the way, how do you optimize images for the web? Keep reading.