With social media platforms rising in popularity

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So, for 2024, it’s time to start taking an omnichannel approach to your advertising strategy. That means looking into other platforms aside from Google to take advantage of their unique benefits and expand reach to your target audience. You can try strategies like: Social media advertising Display advertising Amazon advertising Bing advertising We’ll discuss more on some of these strategies below, but you’ll want to check out these different digital advertising strategies to see which tactics best fit your business. PPC trend #9: Taking advantage of social media advertising Some top pay-per-click trends for 2024 involve investing in other advertising platforms. First up, let’s talk about social media.

Social media advertising is an excellent strategy for reaching people Brazil WhatsApp Number Data where they spend 33% of their Internet time. You can advertise your business using: Facebook X (formerly Twitter) Instagram Pinterest LinkedIn TikTok Which platform you use depends upon your target audience and where they spend their time. If you’re trying to reach a younger demographic, for example, TikTok is the place to go. Want to reach working professionals? Try LinkedIn.  you can’t miss out on all the benefits they offer. PPC trend #10: Using Amazon for advertising If you’re selling products on Amazon, you’ll want to give advertising on Amazon a try.



With 89% of people more likely to buy from Amazon than any other ecommerce vendor, you want to take advantage of every opportunity to turn browsers into customers. Amazon offers Sponsored Products ads, which operate on a cost-per-click (CPC) basis. These ads appear in product search results alongside other product listings. These ads work like Google PPC ads –– they appear before the organic search results. Sponsored product ads on Amazon's website for coffee makers Using Amazon as an advertising platform is a great way to expand your business’s reach and put your products first for shoppers. Over 34% of Amazon sellers are already increasing advertising spend on.