Behavioral email segmentation Segment

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More Tips on How to Perfect Your Ecommerce Email Marketing and Drive More Sales In addition to all of the above, here are some tips to help you improve your ecommerce email marketing strategy and Drive more sales . Here are some important ones Email Segmentation The key to sending hyperpersonalized emails Email segmentation does sound complicated , but it’s actually pretty simple . Many email marketing tools these days have builtin email segmentation capabilities that allow you to get everything set up in minutes. What is email segmentation? Email segmentation is dividing email subscribers into smaller segments based on a set of criteria . Often, email segmentation is used as a personalization strategy to deliver more relevant content to subscribers based on their geography, interests , purchase history , gender , and more.

Types of Email Segmentation You can use the following different Best gps tracker service provider in Bangladesh criteria to segment your email list and send more targeted and personalized emails . Demographic Email Segmentation This is the most obvious way to segment your list . We 're talking about demographic factors like gender , age , income, etc. Geo email segmentation Segment your list based on where they live if this matters to your industry . For example, if you're in the fashion industry , climate and weather patterns can have a huge impact on what people wear .  your list based on user behavior on your site . This means sending different emails based on the product the user viewed , how many times they viewed it , how often they opened or clicked on your emails in the past , and more .



Think browser abandonment and cart abandonment emails . In addition to segmenting your emails correctly, you also need to send them emails at the right time . Ecommerce Email Marketing Benchmarks You Should Keep in Mind First , you should choose the best time to send your emails . This helps you maximize your clickto open rates and prevent your emails from drowning in an overcrowded inbox. Here are some studies that highlight the best times to send emails Best Times to Send Emails Also, keep in mind that you should also measure your emails against industry benchmarks success of the event . For example, here ’s a study that breaks down open rates, clickthrough rates, and unsubscribe rates by industry .