By identifying

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Make the decision about what story you want others to tell about your brand in the coming years and place it at the center of your actions . 3. target With this profile, the company is able to design better communication strategies, with greater capacity for personalization and segmentation. That is, it is possible to speak directly with each person, as in a direct dialogue. In Digital Marketing, both can be useful. For some campaigns, you may need a more general definition of target audience, such as virtual social media advertising campaigns. For a blog or email, a buyer persona is generally used.

What is a keyword? Without a doubt, one of the most relevant Gansu Mobile Number List Digital Marketing questions. Keyword is a main term that defines the purpose and topic of a content available on the web. It is also a definition of the terms that people search for in search engines. The keyword is essential to classify and understand a text by search engines - such as Google. These tools use keyword analysis to show the best results to satisfy people's searches. That is, it represents the part of the text that the algorithms will understand to position the content on the results pages ( SERPs ).



Therefore, it is essential that the keyword is managed intelligently, from the beginning of content production. In Digital Marketing, content construction processes are oriented towards keywords, since they define what customers want to know and what they are looking for. 4. How do I know what to write about? To know what to blog about, you must understand what people are searching for on the Internet and align it with what your company intends to discuss, so that both points are aligned. Bottom line: you need to do keyword research. By identifying what is discussed and what is most searched for in a niche, you can get ideas on how to discuss topics and what to address in your productions.