Communication with users

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For X (old Twitter), the maximum is 140 seconds. When using videos to attract customers on SNS, the following points should be noted. Points to note explanation Don't look too business-like The purpose of the video is to attract customers. This will help people learn about your company's services and products and make them purchase them. However, simply explaining your services or products alone will not attract users' interest. Videos need to be attractive as content, such as ``beauty'' and ``interestingness.'' It is important to avoid giving too much of a business tone. be aware of the spread If a video captures the interest of users or is interesting, it will naturally spread on social media.

This spreading is called a "viral phenomenon." It can be said that pos Laos Phone Number Data ting viral videos will lead to attracting customers. be conscious of empathy Users respond to videos that resonate with them. To gain sympathy, appeal to the five human senses and emotions. Focus on impact Posts on SNS are like the flow of a river, with new ones appearing one after another and old ones being buried. Therefore, it is important to create videos that have a strong impact and leave a lasting impression on users. There is a set time limit for videos that can be posted, so it is important to create videos that have a strong impact in a short amount of time.



Content that is controversial In order to remain memorable in the user's memory, it is a good idea to keep in mind the content of the video that will generate discussion of the pros and cons. This is to attract attention and attract customers. However, if it is too extreme, it will cause a fire, so you need to be conscious of balance. Increase fixed fans One of the important factors in attracting customers on SNS is to have existing users who will use and support you over the long term. It means creating "fans" for a product or service. Fans are users with whom you have a deep connection. ``Fanization'' is important in order to turn ordinary users into users with deep connections.