Domain-level link metrics like Moz's Domain Authority or Ahrefs'

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Domain Rating (DR) Page-level link metrics like Moz's Page Authority and Ahrefs' URL Rating Although this is not always the case, the higher the search volume and the stronger the purchase search intent, the higher the competition. If a website that ranks high for your target keyword has a DR of 90 or higher, it will be difficult to break into it unless you have strong backlinks. There's no need to target keywords that have no chance of appearing on the first page . For example, ``how to do a push up'' is dominated by authoritative websites. (Not pictured below) The New York Times, wikiHow, Men's Health, Nerd Fitness, etc. So what should we do? Rather than going head-to-head with these websites, aim for related keywords (that is, appeal to audiences within the same segment). If you look at "Push up progression," the search volume is much lower, but it's also much less competitive. Even if your website is new, it may be possible to rank higher by creating content about ``push-ups in a row.

Tools to help analyze search results Ahrefs' Keyword Explorer is one of my favorites. The analysis screen of "SEO tools" using this function is shown below. From this dashboard, you can check information on competing sites that are currently displayed in search results, and predict whether Belgium Phone Number Data your site will rank higher. Moz and SEMRush have similar functionality. Ahrefs, Moz, and SEOquake also have browser extensions that allow you to analyze competition and search results screen functionality. At this point, you should know what kind of content matches the search intent and has the potential to beat out the competition that's currently being displayed. Next, let's look at how you can use the results of your analysis to create and improve your content.



Ways to get more traffic from search results features By improving the snippets on the search results screen , you can get more clicks for the same ranking. Here, we'll introduce the search results features you should focus on. 1. featured snippet Featured snippets answer specific search queries and appear at the top of Google's search results. Featured snippets are sometimes referred to as "rank 0" because they are part of the natural search results. There is no clear strategy for getting featured snippets (or for them to stay visible), but there are a few things you can do.