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What are your goals? In the next step, you should become aware of what you specifically want to achieve with your newsletter. It helps you to once again visualize your vision, your company goals and values. Your newsletter marketing should ultimately be based on this. To further narrow down the goals for your newsletter, you can ask yourself the following questions: Do you want to generate more traffic by making potential and existing customers aware of products, new blog articles or special events, for example? Do you primarily want to build expert status and strengthen trust in your brand.
Are you primarily concerned with acquiring new customers or would you rather Special Data strengthen customer loyalty to existing customers? Are there certain products or areas in your shop or social media channels that you want to promote with the newsletter? If you know who and why you are sending your newsletter, you can determine what specific content you want to fill it with. Now you just have to make sure that the appropriate technical requirements are met. 2. Use a professional tool! Email marketing only makes sense for your company if you can create, send and ultimately evaluate your emails cost-effectively and without much effort.
A professional email marketing program will help you with this - it saves you a lot of work and ensures that you can reliably deliver your newsletter to a large number of recipients. marketing software from CleverReach . Other well-known providers include Mailchimp , rapidmail or Newsletter2Go . Our newsletter tool fulfills all the important functions that you should also pay attention to when choosing newsletter software. These include: Uncomplicated newsletter creation and customization: An easy-to-use drag-and-drop editor lets you set up emails quickly and without in-depth technical knowledge.
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