Qualitative target group

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In addition to determining objectives, I make hypotheses in which I predict the effects on the objectives set and how I achieve them. If one of the goals is to improve the conversion rate, for example, I can predict that a larger and more visible call-to-action button will lead to more clicks.  Formulating hypotheses leads to a more targeted approach. For example, draw up a longlist or shortlist containing the hypotheses that may increase the conversion or SEO of the website. Make a thorough inventory in advance of which hypotheses need to be tested.





I consider the following reason when determining WhatsApp Number List which hypotheses should be tested:   esearch; Quantitative target group research; Brainstorm with departments such as sales/marketing; Testing the site among the target group. Testing certain elements After drawing up objectives and hypotheses, you need to determine which elements you want to test – think of meta descriptions, titles and the structure of the content.





Choose the elements that will have the greatest impact on the objectives and hypotheses.  Systematically select different elements to have a good idea of ​​the elements that have the most impact on the website. You should not change this too often, because a change can also have major negative effects.  Carry out this part as follows: define the objectives, then formulate the hypotheses and determine which elements will be tested. Then continue to test systematically.