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Tip  Adopt a casual tone and show your personality Since were talking about communication, its also important to talk about your tone and the touch of personality that you add to your publications. You go on social media to relax and observe whats happening in your sphere. You dont go there to read philosophical texts. And so any publications that seem too serious, you will probably skip them because they are not adapted to your use of social networks. Companies must adapt to this by developing a tone that is both professional and relaxed.

So dont hesitate to use a little humor be careful not to use dark or slightly Albania WhatsApp Number ambiguous humor. Also experiment with different ways of writing your publications by bringing out the personality of your brand and not that of your community manager. Then observe the comments to see if your personality provokes a reaction. If you need examples, take a look at the  high engagement or Decathlons communication on Twitter. Internet users are often surprised to see that it is actually a person like them who communicates FOR a company. You will see that, generally, Internet users express themselves in comments because they were touched by your text or what you said in the video.



Dont make the mistake of speaking to your followers the way you speak in a meeting. Julies social media tips . Julie Robveille Astuce   « Utilisez les messages privés voix sur Instagram et sur LinkedIn  Une des nouveautés encore peu utilisées et qui font donc un effet Wahoo quand vous lenvoyez, est lutilisation des messages voix. Au lieu de faire une publication globale et impersonnelle, prenez le temps denregistrer un court message personnalisé. Vos futurs clients vont entendre votre voix, être honoré que vous ayez pris le temps denregistrer un message spécialement pour eux et globalement vous aurez brisé la glace !