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And writing professionals are the first actors of this change! Read by thousands of people, don't they have a duty to spread non-discriminatory writing? Aren't they the most legitimate to shake up the codes and practices of the language a little? Pay attention to SEO, yes. Writing for robots rather than for humans, no! But how can you work for gender equality without causing your website traffic to plummet? Don't be discouraged, there are tips! How to be inclusive without being excluded by Google algorithms? Tip #1: If you want to work directly to advance the virtuous circle of inclusive writing/SEO, you can definitely use inclusive writing in the body of the text.
However, ban titles which Chinese Malaysia Phone Number List have a lot of weight in natural referencing. Also ban URLs to avoid errors, and alternative tags intended for the visually impaired. these typographies are more difficult to read, particularly for people with disabilities, dyslexia or dysorthography. Tip #2: Favor generic and encompassing terms : prefer expressions like “the editorial team”, “the teaching staff”, “the medical profession”, etc. By referring to the collective rather than the individual, you avoid any qualification of gender.
When possible, use neutral epicene words : “artist”, “specialist”, “partner”, “manager”, etc. Tip #3: Double the terms, using the feminine and masculine : “the spectators gave a standing ovation (in 2019)”. Tip #4: If you consider that tip no. 3 weighs down the text too much, you can choose to only duplicate the article, when it is in the singular : “The web editor is racking his brains to adopt inclusive writing compatible with SEO ".
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