HERE S NO REASON FOR THE REGULAR CONSUMER TO USE IT” Even recent high profile data breaches have not led consumers to abandon credit cards in significant numbers. Security doesn t work for the thoughtful consumer Edelman says. Data breaches mostly mean inconvenience for the consumer because the losses are really borne by banks merchants and credit cards not by consumers. Besides Shih wonders whether data will be any safer with the Apple Pay system.
The fingerprint reader generating a unique code is pretty smart he acknowledges. But it electronically seems to do the same thing as a PIN code. And to the extent that the code goes into the existing payment network that s still not secure have we really accomplished anything questions remain. Edelman Chinese Overseas America Number Data wants to know whether Apple Pay will work if the phone isn t charged or in areas with poor cell reception Apple may release more details tomorrow so time will tell whether the company will address some of the system s potential shortcomings—and perhaps more important whether regardless of any shortcomings merchants and consumers will embrace this new mode of payment. Either way even if Apple stumbles with its mobile wallet the company will likely survive the reputation hit.
Any failure Apple experiences here will be more than offset by the legions of fans that like their other stuff Edelman said. I m not losing any sleep for Apple. COMMENTS JACQUELINE ELAINE BARNETT OWNER BSEI If Apple can connect with PayPal and other systems that make paying secure and simple outside of credit and debit cards that will be the link customers need.