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Ikea: “Cheap furniture”, BMW: “Expensive, great cars” Storytelling is then the next step and doesn't work without USPs (example: Duracell - long battery life - rabbit that runs forever) Related Links Maybe you'll notice that I'm not an absolute expert when it comes to unique selling points either. Everyone makes mistakes sometimes. So did Matt Cutts two days ago, when he told the SEO community quite clearly in his private post that guest posting as a way to generate links is over. Only to then backtrack again in comments and additional notes.


Matt Cutts hat die Schnauze voll. Matt Cutts is fed up. Die Situation In Germany India Car Owner Phone Number List I occasionally receive requests for guest posts on various sites. To date, hardly any of them have convinced me. I'm perfectly willing to post a high quality article on one of our sites without any compensation, but the articles are usually incredibly bad. I just spotted a request in the inbox and googled it. I wouldn't post something like that publicly, but I'm grateful that the network strategists did it. The title of the “Guest Post” alone is so unimaginative that it really makes you sad.



Why online marketing is so important” may have been useful as a post in 1996, but not anymore. The article is full of factual and stylistic errors and you should also reply to the spam email in English because the people (probably from a casino) only translated the email and this one post. … in the USA The situation in Germany has not even escalated yet. In the USA, however, what was a legitimate PR tactic (and link building on the side ) turned into a mass spam movement. You just send guest posts to people at random and hope that out of 100 people, one or two respond. Or you can buy guest posts, which is now also available as a service .