You’re Answering the Same Customer FAQ Repeatedly

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When you pay for many forms of media, such as radio, television ads, Pay-Per-Click or billboards, you’re essentially renting it. As soon as you stop paying the bill for the ad space or adwords, these website visitors and leads will go away. Business blogging creates invaluable assets that your company owns forever. Your evergreen content can be shared again and again, on your social channels, with customers, and in your email newsletters. These kinds of investments pay dividends over time.

Despite the fact that business blogging is already a pretty cheap form of marketing Clean Email outreach, it’s value is staggering when viewed through a long-term lens. 7. Your Brand isn’t Likable Who doesn’t like Taco Bell’s marketing? Regardless of how you feel about their bean burritos, it’s hard to deny the fact that they’ve got some of the most charismatic marketing, and have for many years. They’ve even been known to send playfully harmless jabs at other brands on Twitter: Taco Bell Conversational Marketing Image source: adweek.

Business blogging is the perfect platform for your brand to develop your own unique voice. Maybe you’re fun and youthful like Taco Bell, eco-conscious like burrito chain Chipotle, or a tad nerdy like General Electric. Regardless of who you are, creating content can allow you to express that voice and define who you really are to your customers. 8. There’s a good chance that your sales and customer service team spend quite a lot of time answering the same questions for your clients.