And emotions. In this sense, UX Design encompasses… the why motivation, values, perceptions, the what functionalities and use, and the how accessibility, aesthetics. Which leads us to dispel an all-too-common misunderstanding: confusing UX Design and UI Design. UX Design VS UI Design The confusion is easily explained. Not just because of the homonymy, but because we tend to believe that the interface and the user experience are one and the same thing.
This is a mistake. Because these two fields, although linked, aim for different goals: “User Interface Design” concerns itself with what the user sees when confronted with the product or service, and not with the use that he can do it . What this infographic BTB Directory shows: Source: Celest Technologies We can therefore consider UI Design as a component of UX Design, the interface being a lever allowing to create interactions and arouse visual emotions.
However, it is essential that the user experience comes before the interface, so that it is adapted to the needs of users, rather than seeking at all costs to match an existing interface with customer problems. We usually illustrate this difference between UX and UI by giving the example of the Ketchup bottle. Source: Graphilab The principle is simple: the bottle on the left is an example of a quality interface , because it is designed to be beautiful to see, without the use being taken into account.
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