State of Marketing Report Create Unique

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Page Titles The title of your page is an important SEO element that many brands don’t understand the importance of. Your title tells both readers and search algorithms what the page is about and the type of content that the page will have on it.Each page title you create should be unique and accurate to the page it is on. Some brands and companies will throw the same generic page titles on multiple pages, which can confuse your audiences and the search engine algorithms and hurt your site’s chances of ranking high.

You should work to create a page structure where each page has a unique name that is informative, accurate, and easily understood. Accurately Describe Page Contents The page title is the first step in accurately describing the contents ICTP Conference 2017 of a page, but there are also other areas that help both readers and algorithms understand what each web page on your website is about. One of the things we have already discussed is the keywords on the page. You wouldn’t want your pages to rank for keywords that aren’t relevant to the topic at hand. Another element that is important for determining the contents of a page is the meta title.



This is an alternative title that is used on the backend of the webpage. The meta description is another important element that can be used to create uniqueness and individuality in your pages. This is a brief description of a page, and will often appear under the title in a search result link. Use Headings and Formatting The ways in which you go about labeling and formatting your web pages are also important.